Game Seven Marketing & Olé Creative

At Game Seven Marketing and Olé Creative, I operated as a senior creative and cultural strategist across some of the most significant brand platforms in music, sport, and lifestyle. For Spotify, I managed the full social team behind RapCaviar, the #1 hip-hop playlist in the world. We were tasked with growing it into the definitive destination for hip-hop fans everywhere. I led the platform’s creative digital strategy, oversaw the design workflow, and built original editorial franchises that took hold across the internet: All-RapCaviar, our annual team selections modeled on a first, second, and third team format, and Breakfast Bars, an ongoing artist freestyle series tied to current events, with participants including Freddie Gibbs, Mozzy, Benny the Butcher, and Lakeyah — each of whom became a trending topic on release, with Mozzy turning his session into a proper record. The work was rooted in a genuine knowledge of hip-hop culture and an authentic community voice, and we grew each account by 200K followers in under a year.

For Pernod Ricard, I directed a first-of-its-kind consumer engagement program across nine US markets — New York, Los Angeles, DC, Miami, Atlanta, Detroit, Chicago, Oakland, and Houston — built to drive consideration for Martell, Jameson, and Avión among 25–34 year old consumers. I led the project from brief through pitch to execution, building an ecosystem that connected global brand teams, local market representatives, 27 cultural influencers and creators, and each brand’s celebrity partners. In addition to hundreds of market-level events, I managed high-profile celebrity alignment with key cultural moments, including Anderson Paak and 21 Savage at ComplexCon and Quavo at NBA All-Star Weekend. A program of this scale had never been attempted in the spirits category; it has since become the industry standard.

For Beats by Dre, I led the Black Ops program. It was a curated content channel sourced from cultural influencers and creators, designed to authentically integrate the brand into the moments and communities shaping culture. I managed a retained team of creators, oversaw evergreen, editorial, and influencer content, and drove seeding initiatives each month around brand narratives and business goals. I also developed 'STORIES', an editorial platform that went deeper into the lives of cultural figures on the move — featuring voices like Dia Simms, Rich Paul, Ghetto Gastro, and Luke Wood. The program generated 43M+ social impressions and 2.4M+ engagements across 125 posts while supporting more than 20 Beats campaigns.

With Nike, I became a trusted creative collaborator and cultural producer, known for my ideas and execution. I led the creative and experiential storytelling for Nike’s AF-100 launch at ComplexCon alongside Virgil Abloh, Travis Scott, Don C, Rocafella, and Acronym. THis was also the debut of Virgil’s “The Ten” project and Travis Scott’s first Nike collaboration, capped by a closing conversation between Kendrick Lamar and Kobe Bryant. I also helmed the Nike Cortez 45th Anniversary project, which brought together collaborations with Delicious Pizza, Nordstrom, Mister Cartoon, and Sean Wotherspoon. Across every Nike engagement, my role was the same: take a complex set of moving parts, run them through my filter, and develop a creative plan with a clear story — one that made the in-person experience unforgettable and the digital experience as close to the real thing as possible.