06 / 07 · Digital Marketing & Creative Direction · 2018
Rapt Studio

Digital marketing, creative direction, and community strategy for one of the country’s leading architecture and interior design firms, while growing social reach, earning national press, and bringing the studio’s design vision to life across every client project and public platform.
Rapt Studio is an award-winning architecture and interior design firm with offices in San Francisco and Culver City, known for creating human-centered commercial environments for some of the most recognized companies in the world, including Adobe, Dropbox, Twitch, LinkedIn, Google, Fender, Hudson Properties, Turner (Cartoon Network, TNT), and HBO. As Digital Marketing Manager and Creative Director, I wore multiple hats across the studio’s internal and external work. I served as creative director, scout, and stylist for all of the studio’s projects, shaping how the work was framed, photographed, and presented to the world.
I managed the studio’s blog, using it as the primary vehicle for communicating Rapt’s ethos through storytelling and in-depth interviews with build partners, furniture vendors, apparel designers, architects, and other collaborators who informed the studio’s point of view. I also managed all social media and content creation, including studio visits and office walkthroughs that brought the work to life for a broader audience. I GREW our overall social reach by 480%. I built and maintained relationships with influencers, ARTISTS, photographers, and designers to deepen visibility within the design community, and collaborated with agency partners to produce top-tier press coverage, product collaborations, project photography, and events.
I contributed to award submissions that resulted in multiple Architectural Digest wins during my tenure, the studio’s work and my photography was published in Wallpaper magazine with additional features in Dwell, Dezeen, and Hypebeast for collaborative projects. Beyond press and digital, I was active in the broader design community, partnering with Creative Mornings for multiple talks held at the studio, and staying engaged with AIGA throughout my time there. I also leveraged personal and professional relationships to drive new business opportunities.

