OLIPOP

Olipop is a brand that specializes in creating a “A New Kind of Soda” that is designed to be both delicious and good for gut health. This work took place during a very important year for Olipop, as they rapidly increase their number of accounts and introduce themselves to a more diverse set of consumers.

My role was to work with their social and creative teams to bring a new energy to their owned channels, and increase the overall balance of the quality & frequency of their content, while creating unique, exciting and scaleable concepts. I collaborated on strategies and creative asset production for several highly successful flavor launches, which included Lemon Lime, Banana Cream and Watermelon Lime. I also developed a digital playbook that was smart, simple and easy to execute at a high-level and came into play when announcing their partnerships with Sweetgreen, Costco and Target.

We achieved multiple business successes during my time there, including but not limited to growing OLIPOP’s follower base on Instagram from 188K to 211K in four months, a +12% increase. By the end of Q1 ’23, Olipop had also surpassed their ’22 revenue of $70M, putting them on track to surpass $200M in annual sales in ’23.